3 Reasons Your Social Media Marketing Isn’t Working

If you’re working social media, you should be seeing results. Not just “likes” and “shares.” You should be seeing new customers, new donors, new attendees—people showing up.

Whether you’re an amateur trying to bootstrap something from the ground up, or a professional, if you’re not seeing real results from your social media campaigns, here are three common reasons:

1. Your content doesn’t work. Writing good content is difficult, and each platform (Facebook, Twitter, etc.) has its own unique conventions and user expectations. You may have noticed that when you read content from bigger companies that are crushing their social media, their content has this “it” factor, and yours just…doesn’t.

2. You’re not using all of the tools. Every social media platform has a unique set of tools, some free and some paid, that will leverage your content. So many small businesses are trying to pound in nails with the back end of their screwdriver, when there’s a bag full of hammers sitting right next to them.  Simply posting great content isn’t enough—if you don’t know where to find the tools and which boxes to check, you’re selling yourself short.

3 Reasons Social Media

3. You’re not spending any money. Mark Zuckerberg didn’t build Facebook out of the goodness of his heart, and the same is true of every other platform. Your reach and impact will be severely limited if you’re not spending some money.  Of course, it’s not worth spending any money if you’re not creating great content and using the free tools that are available to leverage your reach.

So what do you do?

First, target one platform. For most businesses, Facebook is the best first step. Cut out the other platforms until you learn one really well.  One platform with impact and depth is worth far more than spreading ineffective drivel across every available space.

Second, observe what makes good content. Not just the content you like, but what content is getting lots of reactions?  What are the small differences between what you’re writing and the text that is blowing up with interactions?  Is your text error-free? Are you using language which is strong, clear and inspires action? Is your text short and concise, or does it ramble?

Third, read. Read, read, read. Not every blog you read on the internet has good advice. But there is a lot of information out there.  Google “How do I reach more people on Facebook?” find an advice blogger with experience who makes sense to you, and then test it out.  You may have to spend money to reach a big audience on Facebook, but it’s super scalable, so you can test the advice you’re reading with $5. If that works, spend more. If it doesn’t work, find a different blog, and test their advice.

Finally, you can hire someone to help.  We’d love to assist you with your social media.  We get real results because we’re constantly learning and adapting. It’s literally our full-time job to stay on top of what works and what doesn’t.

That’s why our clients see on average a 1,500% increase in social media exposure in their first month with us. Recently, author Aaron Daniel Behr increased his social media audience by more than 3,500% in one month. One month. What would that do for your business?

So let’s chat. Please contact us today. Shoot us an email at info@pauquetteltd.com or give us a call at 614-441-9777.  Our office is located in downtown Zanesville, Ohio, and our first consultation is always free.

Make Your Social Media 15x More Effective Today

What if a reasonably priced product could make your employees 15x more productive? Or what if I had a gadget that could shrink your overhead by 94%?

You’d buy it, right?

So when I tell you that for a reasonable fee we can increase your social media exposure by at least 1,500%, it should be an easy sell.  We’re a local company in Zanesville, and we value small businesses. We don’t have any weird tricks or shady practices to get that kind of exposure, we just spend all day every day practicing, evaluating our results, learning, and improving.  This is our world.

Contact us at info@pauquetteltd.com or 614-441-9777 to schedule a free consultation today. Our office is located in downtown Zanesville, Ohio.

In recent weeks, you may have heard a lot about Facebook changing their algorithm.  Simply put, their “algorithm” is their system for deciding who sees which content. Not all of your friends see every photo you post, and not every person who likes your Facebook page sees what’s posted there either. These new changes mean that less people are going to see the things your business posts on Facebook.

Unless you know how to play their game.

5 years ago your business could post on Facebook and everybody who “liked” your page, even some who didn’t, would see that content.  2 years ago, if you spent a few bucks on a “boost,” you’d get the same results.  Facebook has upped the ante again.  If you’re not producing great content and/or paying to get it out to your audience, no one is going to see it.

The days of effective amateur marketing on Facebook are over. And it’s a shame.

The average American spends 1 hours and 40 minutes with social media per day. Are they finding you?

It’s now more important than ever to have professional help with your social media.  The ever-changing rules are too much for a small business owner to keep up with, and it’s unlikely that your niece, intern or receptionist has the time and expertise to make this work either.

Our clients routinely see greater than a 1500% increase in exposure when they switch to our services, and that number averages in clients who are moving from another professional provider.  That’s 15x the exposure. Imagine that you found a way to get that kind of increase out of any other area of your business. You wouldn’t miss a step to make that happen.

How do we do it? With all due humility, we’re good at this.  We produce great content, and we know how to play Facebook’s game and get eyeballs on it. Let us take care of your social media, so that you can focus on what you do best, serving your customers.

Do you have all of the customers you want? If the answer is no, let’s chat. The consultation is free, and the worst case scenario is that we accidentally tell you all of our secrets. Contact us here, shoot us an email at info@pauquetteltd.com, or call us at 614-441-9777.

Our typical clients range in budget from $100 to $3,000 per month to spend on social media marketing. Even at $100 per month, the results are real, and you will get more contacts.

We like Zanesville. And we like small business. Let’s win together.