If you’re working social media, you should be seeing results. Not just “likes” and “shares.” You should be seeing new customers, new donors, new attendees—people showing up.
Whether you’re an amateur trying to bootstrap something from the ground up, or a professional, if you’re not seeing real results from your social media campaigns, here are three common reasons:
1. Your content doesn’t work. Writing good content is difficult, and each platform (Facebook, Twitter, etc.) has its own unique conventions and user expectations. You may have noticed that when you read content from bigger companies that are crushing their social media, their content has this “it” factor, and yours just…doesn’t.
2. You’re not using all of the tools. Every social media platform has a unique set of tools, some free and some paid, that will leverage your content. So many small businesses are trying to pound in nails with the back end of their screwdriver, when there’s a bag full of hammers sitting right next to them. Simply posting great content isn’t enough—if you don’t know where to find the tools and which boxes to check, you’re selling yourself short.
3. You’re not spending any money. Mark Zuckerberg didn’t build Facebook out of the goodness of his heart, and the same is true of every other platform. Your reach and impact will be severely limited if you’re not spending some money. Of course, it’s not worth spending any money if you’re not creating great content and using the free tools that are available to leverage your reach.
So what do you do?
First, target one platform. For most businesses, Facebook is the best first step. Cut out the other platforms until you learn one really well. One platform with impact and depth is worth far more than spreading ineffective drivel across every available space.
Second, observe what makes good content. Not just the content you like, but what content is getting lots of reactions? What are the small differences between what you’re writing and the text that is blowing up with interactions? Is your text error-free? Are you using language which is strong, clear and inspires action? Is your text short and concise, or does it ramble?
Third, read. Read, read, read. Not every blog you read on the internet has good advice. But there is a lot of information out there. Google “How do I reach more people on Facebook?” find an advice blogger with experience who makes sense to you, and then test it out. You may have to spend money to reach a big audience on Facebook, but it’s super scalable, so you can test the advice you’re reading with $5. If that works, spend more. If it doesn’t work, find a different blog, and test their advice.
Finally, you can hire someone to help. We’d love to assist you with your social media. We get real results because we’re constantly learning and adapting. It’s literally our full-time job to stay on top of what works and what doesn’t.
That’s why our clients see on average a 1,500% increase in social media exposure in their first month with us. Recently, author Aaron Daniel Behr increased his social media audience by more than 3,500% in one month. One month. What would that do for your business?
So let’s chat. Please contact us today. Shoot us an email at firstname.lastname@example.org or give us a call at 614-441-9777. Our office is located in downtown Zanesville, Ohio, and our first consultation is always free.