Make Your Social Media 15x More Effective Today

What if a reasonably priced product could make your employees 15x more productive? Or what if I had a gadget that could shrink your overhead by 94%?

You’d buy it, right?

So when I tell you that for a reasonable fee we can increase your social media exposure by at least 1,500%, it should be an easy sell.  We’re a local company in Zanesville, and we value small businesses. We don’t have any weird tricks or shady practices to get that kind of exposure, we just spend all day every day practicing, evaluating our results, learning, and improving.  This is our world.

Contact us at info@pauquetteltd.com or 614-441-9777 to schedule a free consultation today. Our office is located in downtown Zanesville, Ohio.

In recent weeks, you may have heard a lot about Facebook changing their algorithm.  Simply put, their “algorithm” is their system for deciding who sees which content. Not all of your friends see every photo you post, and not every person who likes your Facebook page sees what’s posted there either. These new changes mean that less people are going to see the things your business posts on Facebook.

Unless you know how to play their game.

5 years ago your business could post on Facebook and everybody who “liked” your page, even some who didn’t, would see that content.  2 years ago, if you spent a few bucks on a “boost,” you’d get the same results.  Facebook has upped the ante again.  If you’re not producing great content and/or paying to get it out to your audience, no one is going to see it.

The days of effective amateur marketing on Facebook are over. And it’s a shame.

The average American spends 1 hours and 40 minutes with social media per day. Are they finding you?

It’s now more important than ever to have professional help with your social media.  The ever-changing rules are too much for a small business owner to keep up with, and it’s unlikely that your niece, intern or receptionist has the time and expertise to make this work either.

Our clients routinely see greater than a 1500% increase in exposure when they switch to our services, and that number averages in clients who are moving from another professional provider.  That’s 15x the exposure. Imagine that you found a way to get that kind of increase out of any other area of your business. You wouldn’t miss a step to make that happen.

How do we do it? With all due humility, we’re good at this.  We produce great content, and we know how to play Facebook’s game and get eyeballs on it. Let us take care of your social media, so that you can focus on what you do best, serving your customers.

Do you have all of the customers you want? If the answer is no, let’s chat. The consultation is free, and the worst case scenario is that we accidentally tell you all of our secrets. Contact us here, shoot us an email at info@pauquetteltd.com, or call us at 614-441-9777.

Our typical clients range in budget from $100 to $3,000 per month to spend on social media marketing. Even at $100 per month, the results are real, and you will get more contacts.

We like Zanesville. And we like small business. Let’s win together.

Social MediaMarketing vs. Search Engine Marketing

You have a website. It looks professional, it clearly articulates your product or service. If someone interested in what you’re offering visits your website, there’s a clear path for them to take a next step and become your customer. Now what?

Websites are important. But launching your website doesn’t close the file on “web marketing.” For most companies, unless you’re actively driving potential clients to your website, it’s not going to get the results you expect.

Search engine marketing zanesville ohio
Customers are looking for businesses like yours. Are they finding you?

There are two excellent methods of driving traffic to your website which are appropriate and scalable for small businesses: search engine marketing and social media marketing.

Search engine marketing comes in a variety of forms, but the idea is to capture more traffic from people who are searching for a company like yours. If you’re an electrician, then whenever someone searches for “electrician” on Google in your area, your name should be the one they click.

Search engine marketing feels expensive, but it’s highly targeted. You may pay a few dollars or more for every lead that you get, but these leads are exactly the right type of customer you’re looking for. These are often people who are ready to buy today.

Social Media Marketing uses platforms like Facebook and Twitter to generate interest in your company, and ultimately drive customers to your website where you can capture them as customers. Social media marketing gets your name and product in front of a huge crowd at a low cost. Most clients are typically paying a few pennies for every customer that’s exposed to their product. But these are not high value targets. We expose your company to people who have a general interest, but not every contact is ready to buy right now.

For most companies, a balance of social media marketing and search engine marketing is the right choice. Search engine marketing gets qualified leads right now, while social media marketing keeps your existing customers engaged with your company and generates a crowd of customers over time. As we look at how to balance these two approaches to attracting new clients, we ask two questions. In the long term, does this client need a small number of BIG CLIENTS, or a BIG NUMBER of small customers? Is this a lifestyle product that someone buys frequently or repeatedly (like potato chips), or is this a major or one-time purchase (like a car)?

We would love to sit down with you this week to discuss your web marketing efforts. We’re happy to offer a free consultation at our office in Zanesville. In the modern world of web marketing, we understand how valuable it is to sit down with someone face to face and to begin a long-term relationship based on trust, solidified by results.

Please call us at 614-441-9777 or email us at info@pauquetteltd.com.